Your brand shows upbefore you do.Make it count.
Most small businesses outgrow their logo long before they replace it. Sage builds brand identities that match the quality of the business behind them. Designed by someone with a decade of experience, delivered with every file you'll ever need, and built to look sharp everywhere your business shows up.
Your brand is talking.Is it saying the right thing?
Maybe your logo came from Fiverr. Maybe you built it in Canva. Maybe someone designed it ten years ago and you never got around to replacing it. Whatever the story, the result is the same: your brand looks like it belongs to a different business than the one you actually run.
You see it every time you hand out a business card, send someone to your website, or put your logo on a truck. The colors don't match. The fonts are all over the place. The overall look doesn't reflect the quality of what you actually do.
Your business deserves a brand that matches the work you do. Not a template. Not a clip art logo. Not something you threw together because you were too busy running the business to stop and get it right.
Look as goodas you actually are.
A professional brand identity does three things for your business:
Instant credibility.
A polished logo on a clean business card tells someone, before you ever say a word, that you take your work seriously. First impressions happen before the conversation starts. Your brand is the first one.
Consistency everywhere.
When your website, your business card, your truck wrap, and your social media all look like they came from the same business, people start recognizing you. Recognition builds trust. Trust builds revenue. A defined brand system makes consistency automatic, not something you have to think about every time you create something new.
A foundation for everything else.
Your website needs a logo and color palette. Your marketing needs brand guidelines to stay on message. Your AI automations need a voice and tone framework. Everything your business builds from here starts with your brand identity. Get it right once, and everything downstream gets easier.
The work speaks for itself.
The Hen & The Hog
All-day eatery. Vintage, warm, rustic.
Solid Rock Coding
Tech company. Modern, geometric, clean.
HOA Commercial Construction
Commercial construction company. Clean, professional, corporate.
Meat Daddy's
BBQ brand. Bold, playful, full of personality.
Wright County Whiskey Club
Whiskey club and events organization. Vintage typography, craft feel.
Divine Life Counseling & Marriage Coaching
Professional services. Elegant, minimal, sophisticated.
Every project shown here was designed by Ben. He leads every branding project personally, from concept through final delivery. No templates. No generic output. Just experienced design with a real strategy behind it.
Three packages. One standard.
Logo
A clean, professional mark
A professional logo designed from scratch, with alternate lockups and every file format you will ever need. Ready for business cards, websites, signage, and anything else.
$695
- ✓2 logo concepts to choose from
- ✓Primary + alternate lockup for winner
- ✓Black and white variations
- ✓All file formats (SVG, PNG, PDF, EPS)
- ✓Transparent background versions
Brand Essentials
Your logo plus a playbook
Everything in the Logo package, plus a one-page brand guide that defines your colors, typography, and logo usage rules. Your team and vendors can follow it without guessing.
$1,195
- ✓3 logo concepts to choose from
- ✓All Logo deliverables
- ✓One-page brand guide (colors, typography, logo usage rules, spacing)
- ✓Social media profile and cover image templates
- —Competitive analysis
- —Mission and vision development
- —Full brand guidelines document
Full Brand
The complete identity
The full brand identity system. Competitive analysis, mission and vision development, and a comprehensive brand guidelines document that covers every touchpoint.
$1,795
- ✓4 logo concepts to choose from
- ✓All Brand Essentials deliverables
- ✓Competitive analysis (3-4 competitor brands reviewed)
- ✓Mission and vision development
- ✓Full brand guidelines document (logo usage, color system, typography, voice and tone, do's and don'ts, application examples)
Bundling branding with a website or AI services? Clients who combine two or more services get package rates.
Frequently Asked Questions
Depends on your package. Logo gets 2 concepts, Brand Essentials gets 3, and Full Brand gets 4. Each concept is a fully realized direction, not a rough sketch. You pick the winner, and we refine it from there.
Every package includes SVG, PNG, PDF, and EPS files. You also get transparent background versions and black and white variations. These are the formats that printers, sign shops, web developers, and marketing platforms need. You'll never have to ask "do you have this in a different format?"
It happens rarely, but if none of the initial concepts feel right, we regroup. We'll talk through what's working and what isn't, and we'll develop a new round of concepts based on that feedback. The goal is a logo you're genuinely proud of, not one you settled for.
Logo packages typically take 2-3 weeks from kickoff to final files. Brand Essentials runs 3-4 weeks. Full Brand packages take 4-6 weeks because of the competitive analysis, mission and vision work, and comprehensive guidelines document. Timeline depends partly on how quickly you provide feedback at each stage.
Absolutely. If you already have colors you love, we'll build around them. If your colors need work, we'll recommend adjustments and show you why. Either way, you get a defined color system with exact values for print (CMYK), screen (RGB/HEX), and specific applications.
No. Every logo concept is designed by hand by Ben. AI tools are useful for a lot of things, but logo design is not one of them. Logos need to be original, intentional, and built to work at every size from a favicon to a billboard. AI generators cannot do that reliably. You're hiring a designer with 10 years of experience, and that's exactly what you get.
Yes. If your logo is solid but you need a brand guide, social media templates, or a full guidelines document built around it, we can scope that as a standalone project. We'll look at what you have and recommend the right package. Sometimes the logo needs a refresh to work properly in a brand system, and we'll tell you if that's the case.
How consistent is your brand?How consistent is
your brand?
5 quick questions about how your brand shows up across platforms. We'll show you where the gaps are. Takes about 60 seconds.
Your work speaks for itself.Your brand should too.
Tell us about your business, what you do, who you serve, and where your brand is falling short. We'll walk you through what a brand package looks like for you and give you an honest recommendation on which tier makes sense. No pressure, no pitch.